The song went viral after WYeter Lizzo Good As Hell shirt appeared on the Netflix movie Someone Great. After that, the line about being 100% that bitch took off and was used in memes and Tik Tok videos. She was also getting a lot of promo for her Cuz I love your album at the same time. So it all aligned for her. This is just the most likely scenario because I’ve read a lot of artist stories that basically go the same way; label signs them, puts them on hold until a hit grows out of the artists to own efforts, then they basically start putting more money into the artists career to get the single up the charts.
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Thanks for asking this because I’ve been wondering the same exact thing!! Out of nowhere, I started seeing lots of celebs and social media personalities captioning their pictures “I just took a DNA test, turns out I’m 100% that Official WYeter Lizzo Juice shirt .” And I also heard that the song was charting or doing something big lately (? Tbh I can’t remember exactly what it was) and couldn’t figure out why all the sudden. I just figured that when people heard Juice they started getting into her music and it grew that way.
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In addition, I believe that her team has done a really good job pushing Juice. She was on ALL of the big-name talk shows to perform. That alone put her on the map with a lot of WYeter Lizzo Good As Hell shirt. I saw a tweet of a clip of her on Ellen that had thousands and thousands of RTs and favorites. I also discovered that Boys was used in the movie Booksmart that recently came out, and I watched the MV for Water Me and hella people commented about how Just Dance 2019 is what made them aware of the song/Lizzo.